MarketingFest adalah gelaran acara konferensi dan diskusi untuk membantu para pelaku bisnis dan praktisi bidang marketing lebih terbuka dan lebih siap dengan tren marketing terbaru, strategi, wawasan, dan solusi yang tepat dalam menyiapkan program-program marketing di suatu bisnis.
Mengusung tema “Unleash Future-Forward Marketing: Empowered by AI and Intelligent Content”, MarketingFest 2023 akan mengajak Anda mengulas tren marketing yang berkembang sepanjang tahun 2023 dimulai dari Artificial Intelligent, Search Engine Optimization, Live Shopping di e-Commerce, serta tren lain yang dapat mendorong untuk kelanjutan pertumbuhan industri marketing di tahun selanjutnya.
Mari diskusi di MarketingFest 2023!
Waktu Acara:
Hari/tanggal: Rabu, 29 November 2023
Waktu: 10.00 – 17.00 WIB
Lokasi: Soehanna Hall, The Energy Building, SCBD Jakarta
Acara ini cocok untuk:
- Eksekutif & pendiri startup yang ingin meningkatkan keahlian marketing untuk pertumbuhan bisnis & mendapatkan pendanaan dari investor
- Campaign Managers yang ingin terhubung lebih baik dengan audiens target mereka dengan lebih baik
- Praktisi bidang Marketing dan Sales yang sedang mencari solusi strategis untuk membuktikan bisnis mereka di masa depan
- VPs/Directors/Heads/Leaders of Digital Marketing yang mencari lebih banyak inspirasi untuk kampanye pemasaran perusahaan.
Agenda:
- Keynote Session
- Panel Discussion
- Booth Activation
- Networking Session
- Entertainment
- Lunch and Coffee Break
- Games & Quiz
Topik Panel Discussion
- Redefining Creative Design at the Intersection of Art and Tech
- Copywriting: The Art of “Selling Creatively”
- Content Marketing Strategy: What could change in 2024?
- Marketing Tools Unleashed: Navigating the Future of Digital Engagement.
- AIvolution of Content: Crafting the Future with Artificial Intelligence.
Speakers
Moderator
Music Performance by
Master of Ceremony
Susunan Acara:
| Time | Agenda |
| 09.00 – 10.00 | Registration & Opening Dance Performance |
| 10.00 – 10.05 | Opening MC |
| 10.05 – 10.10 | Opening Speech Indra Hartawan Country Manager Exabytes Indonesia |
| 10.10 – 10.20 | Keynote Speech Dian Martin Chairperson of The Indonesian Digital Marketing Association |
| 10.20 – 10.25 | Photo Session |
| 10.25 – 11.00 | Panel 1: Copywriting: The Art of ‘Selling Creatively’ 1. Intan Maharani Director Positivibe Communication 2. Cecilia Gandes Social Media Manager, Harian Kompas Moderator: Kevin Kurniawan Chandra Digital Business Development Lead |
| 11.00 – 11.20 | Inspiring Talk 1 Reza Kusumah Business Development Supervisor, Boleh Dicoba Digital |
| 11.20 – 11.25 | Quiz/Games 1 Gift: Tumbler |
| 11.25 – 12.00 | Panel 2: Marketing Tools Unleashed: Navigating the Future of Digital Engagement. 1. Adythia Pratama Guerilla Marketing Strategist 2. Agnes Friska Cyntia Digital Marketing Consultant 3. Fahmi Husain Sr. Campaign Specialist, BigEvo Moderator: Esbby Rachael Member of MEC |
| 12.00 – 13.00 | Lunch Break, Networking Session & Engagement with Exhibitors | 13.00 – 13.05 | Re-opening MC & Music Performance 1 Fadly Ali Jiwa yang Bersedih – Ghea |
| 13.05 – 13.40 | Panel 3: Redefining Creative Design at the Intersection of Art & Tech. 1. Rio Burhan Technology Creative Director, FAB Indonesia 2. Sunamu Yolody Creative Director, Yolo Digital Group 3. Dwi H Izaldi AI Solution Consultant Moderator: Esbby Rachael Member of MEC |
| 13.40 – 14.00 | Inspiring Talk 2 Ghani Kunto Head of Sales, Aspire |
| 14.00 – 14.10 | Quiz/Games 2 |
| 14.10 – 14.45 | Panel 4: Content Marketing Strategy: What could change in 2024? 1. Urip Indra Hartawan Country Manager, Exabytes Indonesia 2. Andrew Prasatya Head of Content Marketing, RevoU 3. Niqa Haifa Marketing & Promotion, Arka Group Moderator: Devie Diana Head of Marketing Deca Group |
| 14.45 – 15.15 | Coffee Break, Networking Session & Engagement with Exhibitors |
| 15.15 – 15.30 | Re-opening MC + Performance 2 Fadly Ali Fix You – Coldplay Manusia Kuat – Tulus |
| 15.30 – 15.50 | Panel 5: AIvolution of Content: Crafting the Future with Artificial Intelligence. 1. Alexandro Wibowo Managing Partner, Adsvisory 2. Irzan Raditya CEO, Kata.ai 3. Jovina Maulida AI & Data Practitioner Moderator: Tika Sylvia CMO, Koltiva |
| 15.50 – 16.00 | Quiz/Games 3 Gift: Powerbank Vivan 10.000 MaH |
| 16.00 – 16.35 | Inspiring Talk 3 Rangga Marketing Manager PANDI |
| 16.35 – 17.00 | End of Stage Agenda – Networking Session & Engagement with Exhibitors |
